Whether you’ve been operating your business for a year or ten years now, your number one goal is to generate sales. One way to do this is to build a website, let people visit it, and turn them into customers. SEO is the best and most effective technique to achieve this.
But before working on your SEO, you have to choose a platform to host and build your website. Since it started in 2003, WordPress has been one of the most popular software choices of bloggers in the market. And in recent years, non-blogging websites have also used it as their content manager software.
So, what’s with WordPress? Should you use it for your business, too? Aside from the fact that WordPress website support is easier, here are a few of the many reasons why you should use it:
1. Easy to Use
WordPress is easy even for beginners, yet it’s powerful for web developers. It is a versatile tool for website projects like blogs, business websites, discussion forums, personal homepages, social media and networks, news portals, and portfolio websites. With its intuitive interface, you can easily add new pages, images, blog posts, etc.
Don’t be confused with WordPress.com and WordPress.org, though. The first one is the top choice of bloggers because it’s free, where you can publish your first post immediately. On the other hand, WordPress.org allows you to create a personalized website with WordPress. You can also control everything in WordPress.org as opposed to WordPress.com, which you can’t manage even the display ads.
2. Saves You Time
Because it’s easy to use, you don’t need to spend much time learning how to use it. What’s even surprising is that you can build a website faster with that small amount of time learning. Like any other website, WordPress also uses universal-end languages and various tools, such as:
- CSS
- HTML
- JavaScript and jQuery
3. Makes It Easy for SEO
WordPress focuses on user experience by featuring themes and plugins that work hand in hand to make websites user-friendly, visually appealing, and professional. For this reason, visitors are most likely to stay longer, boosting your ranking. In addition, Google rewards websites that provide a great user experience.
Furthermore, WordPress makes it easy to optimize images for SEO. Because images are essential in blog posts, it makes your blog interesting and readable, making the audience stay longer. Moreover, WordPress has awesome plugins that help with your website speed.
4. It Is Responsive and Mobile-Friendly
WordPress makes websites responsive and look attractive on any device with its themes. So, whether an audience uses a computer or a mobile phone, the layout will adjust to their screen size. Since a significant portion of traffic is mobile-based these days, this is a wise way to attract visitors.
5. WordPress Has Huge Support Community
It’s good to know when somebody asks you, “how well is your website performing?“
Whenever you need help or assistance for your website for some reason, anyone skilled in MySQL and PHP can do it for you. They can solve issues related to back-end functionalities. For front-end problems, someone with basic knowledge about HTML and CSS may lend a helping hand.
Final Thoughts
Overall, WordPress offers amazing tools to build professional websites fast. At the same time, it’s a gem for those who just started web development. Depending on your goals and what you want to create, WordPress is worth giving a try.
If you’re seriously looking for ways to boost your sales, consider working with specialists. Click here to know more about how SEO helps your business.